Becoming a TikTok Influencer: A Step-by-Step Guide

Becoming a TikTok Influencer: A Step-by-Step Guide
Published in : 27 Sep 2023

Becoming a TikTok Influencer: A Step-by-Step Guide

Becoming a TikTok Influencer: A Step-by-Step Guide

Since its launch in 2016, TikTok has witnessed the creation of 1.7 billion accounts, with TikTok influencers captivating audiences worldwide by sharing viral videos about their interests and personal lives. The most successful among them have even joined TikTok's creator fund program, opening the doors to earning money. If you aspire to become a TikTok influencer, this step-by-step guide will steer you in the right direction towards financial independence through your TikTok videos.

1. Create a TikTok Account

The first and easiest step is setting up your TikTok profile. Choose a username that reflects your identity and allows other users to find you easily. Opt for a real profile picture as it lends authenticity to your account. Accounts with genuine profile pictures are generally viewed as more credible.

Don't forget to explore your TikTok account settings, where you can delve into options like converting to a business account. Here, you'll discover valuable TikTok tips, insights into the TikTok algorithm, information about sponsored posts, the built-in analytics tool, and language preferences.

2. Choose Your Niche

Consider your hobbies and interests when selecting your niche. What content do you engage with on other social media platforms? The key to making money on TikTok is to create content that resonates with both you and your target audience, allowing the TikTok algorithm to work its magic.

New influencers often experiment with diverse content types, eventually settling on the one that attracts a larger audience. While gaining a vast following is enticing, remember to create content that genuinely interests you. Authenticity shines through even the smallest screens.

You can choose from various content categories, including beauty, fashion, finance, technology, literature, movies and TV shows, music and dance, cooking or baking, parenthood, family and home, among others.

3. Become a Content Creator

After setting up your TikTok account and identifying your preferred niche, it's time to start creating content. Gather inspiration by exploring content from other influencers and researching trending hashtags, viral videos, and popular songs.

Staying on top of current trends and using popular hashtags is crucial to becoming a TikTok influencer. Attract new followers and engage your target audience by participating in viral challenges and leveraging trending content.

TikTok thrives on consistent content uploads, so observe the posting schedules of successful TikTok influencers. Experiment with different content styles and refine your TikTok strategy through trial and error.

4. Establish Revenue Streams

TikTok influencers can earn money directly from their videos based on their follower count:

  • Nano-influencers (10,000 or fewer followers) can earn $5-$10 per post.
  • Micro-influencers (10,000 to 100,000 followers) can make $60-$90 per post.
  • Mid-tier influencers (100k-500k followers) have the potential to earn $200-$400 per post.
  • Macro-influencers (500k-1 million followers) may command $400-$600 per post.

But there's more to boost your earnings. Collaborating with brands for sponsored posts can significantly increase your income while expanding your follower base. These partnerships are mutually beneficial, as both you and the brands gain exposure and engagement.

TikTok influencers with over 100,000 followers can earn between $200 and $20,000 per sponsored post, depending on factors like product, engagement rate, and follower count.

5. Promote Your Videos

To solidify your TikTok influencer status, you need to promote your TikTok videos through other platforms. TikTok's algorithm rewards engagement, so drawing viewers from other social media platforms to like, comment, and view your videos can accelerate your growth.

Invite audiences from platforms such as Twitter, Instagram, or Facebook to watch your TikTok content. Ensure that your TikTok profile is linked to your other social media profiles to make it easy for followers to find and engage with you.

6. Join an Influencer Agency

High-quality content creators are always in demand and often find opportunities to join influencer agencies. These agencies connect influencers with niche audiences and assist in content creation and monetization.

Many TikTok influencers work with managers who help them navigate the influencer landscape, secure sponsorships, and manage influencer campaigns. These professionals provide valuable insights into mastering the TikTok algorithm and maintaining successful influencer partnerships.

7. Network With Fellow TikTok Influencers

Being a TikTok influencer means you're part of a vibrant social media community. Connect with other successful TikTok influencers worldwide by watching their videos and fostering relationships.

Engaging with fellow TikTok influencers can grow your audience, as the TikTok algorithm often showcases your videos to their followers and vice versa. Socialize, collaborate, and learn from others in your niche to strengthen your TikTok influencer journey.

8. Become a Brand Ambassador

Once you've achieved TikTok influencer success and secured brand partnerships, consider reaching out to companies to become a brand ambassador. With a substantial follower count and viral videos, you become an attractive prospect for businesses.

Visit the social media profiles of brands you admire and offer your services as a brand ambassador. The larger your following and the more viral your content, the higher your chances of securing brand ambassadorships.

9. Embrace Live Streaming

Live streaming offers an additional income stream for TikTok influencers with sizable audiences. While live streaming, engage with your viewers, and they can send you gifts and donations, which hold monetary value.

Explore various live streaming activities like Q&A sessions, storytelling, gaming, singing, dancing, or cooking. The possibilities are endless, just like your earning potential.

10. Sell Your Merchandise

As your TikTok influencer following grows, you'll likely receive inquiries about merchandise. Fans love representing their favorite creators, whether through clothing, accessories, or other items.

Design merchandise that reflects your identity and resonates with your followers. You can opt for items like T-shirts, mugs, tote bags, posters, or plushies. The broader your range of products, the greater your revenue potential.

Promote your merchandise through videos on TikTok and share them on other social media platforms like Instagram, Twitter (formerly known as X), or Facebook to leverage your existing following.


Becoming a successful TikTok influencer demands creativity, dedication, and time. Earning money on TikTok is achievable due to the myriad options available, including collaborations, sponsored content, live streaming, and merchandise sales.

While you embark on your TikTok journey, you can also generate passive income with Honeygain, the pioneering app that rewards users for sharing their internet connection. Start your TikTok influencer career today and explore the exciting possibilities in the world of social media.